July 14, 2010

SU75: Leather and Liberty.

Those of you who know me would probably raise an eyebrow in confusion/utter shock were you to consider me dressing in either: a) vibrant colour, and/or b) vibrant prints. I wouldn't quite go as far as to say my style is monochromatic but I'm no flaming dandy either. So, if an opportunity to work in something that bit more visually stimulating in a not so squint-inducing way presents itself, then chances are it's worth a look.

Parisian brand SU75 was something that I, on first glance, wasn't all too hot on due to the styling of its lookbook which had the potential to be quite eye-catching but ultimately gave a contrived impression. Also, paper-boy caps and jeans aren't exactly the height of Parisian chic, or if they are, then let's reconsider its title of fashion capital. Chiefly, though, and at risk of sounding like a real sartorial puritan, it was due to the prints on the lining.

But closer inspection had me reconsidering the benefits of a classic leather jacket with a 60s-esque twist. Established in 2002, the brand's already managed to land itself in over 200 multi-label stores worldwide which really is no mean feat. Add to that, their collections (they offer women's as well) are crafted from lambs' leather and Liberty cotton. Aside from styling that's just a tad off, this really is a range of wearable and high quality classics.
 

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